Logo
ISSUE #33.22 • SPECIAL SECTION •

HABITAT: Cracking the Code


What real-estate ads really mean.

Share: | Permalink
Email | Print | Rate It! | 0 comments
Recently in "Special Section"

June 10th, 2009
Yes We Canoe | I paddled the Willamette, and so can you.0 comments

June 10th, 2009
I’d Like to Give the World a Frank | Hot dogs are the U.S.A.’s gift to the world. Don’t defile them with ketchup. Ever.0 comments

June 10th, 2009
Cover Story • Down and Out in the City of Roses | WW’s guide to enjoying the summer, economy be damned.3 comments

June 10th, 2009
Sundays In The Parkway With Everybody | The City’s Sunday Parkways program is back—three times over.0 comments

June 10th, 2009
Summer Soundtrack | Five albums to rock your world for the next three months.0 comments

June 10th, 2009
Cinema Al Fresco | Get your movies out of the theater.0 comments

June 10th, 2009
Baby Got Bach | The best of the Summer’s non-pop music festivals.0 comments

June 10th, 2009
Put A Cork In It | All right, so liquor ain’t cheap, but don’t whine—make wine!0 comments

June 10th, 2009
Holes For Dips | Whatever your dysfunction, we have a swimmin’ hole for you.0 comments

May 20th, 2009
Drink Top Fives | Our Drink Guide list of lists.0 comments

BY LIZZY CASTON | lizzyis2 at yahoo dot com

[April 11th, 2007] Let's face it: Real estate is based on sales and marketing. This is not a bad thing, inherently. But sometimes real-estate agents get a little creative when it comes time to write the short, sunny description of the latest shack they have to flog.

Real-estate ad copy is a notoriously Orwellian, two-faced literary genre. It is written not to provide you, the buyer, with any real data but rather to bait you with smiley disinformation. Knowing what grim, moldy truths might lurk behind the chirp-chirp adjectives and randomly capitalized, surreally punctuated sales terms can save a lot of disappointment when that "Close-In Charming Cottage!" turns out to be a decommissioned meth lab in Troutdale.

As you scan the listings, check out this modest decoder ring—our attempt to put the "real" back in real estate.

If the ad says: It really means:
Up and Coming Neighborhood Chain-link fence, cars on cinder blocks, pot-holed dirt roads.
Easy Freeway Access Wedged up against Interstate 205.
West Irvington Between a laundromat and an abandoned Alcoholics Anonymous meeting hall on Martin Luther King Jr. Boulevard.
Near Sellwood Milwaukie
Alberta Arts District As far north as Columbia Boulevard, as far east as 82nd Avenue.
Close In Gresham, Clackamas or Tigard.
Near Historic St. Johns Next to the train tracks in the industrial no-man's land of North Portland.












icon Story continues below

advertisement

advertisement

West Hills Could be Forest Park. Or Scappoose.

E-Z Care Yard The yard is completely covered with concrete, or it's the size of a bathtub.

Room to Grow Tiny house the size of a garage.

Charming, Cute or Quaint Really goddamned small.

Ranchalow Not a ranch house, not a bungalow—a crappy post-1940s house that has had all of the redeeming modernist chic stripped out.

Updated Kitchen 1970s avocado green or 1980s mauve and electric teal color scheme.

Needs a Little TLC! Needs new roof and foundation.

Bring Your Tools and Your Imagination! You'll need an unlimited expense account at the local hardware store and a good contractor.

Agent Will Entertain All Offers Something is seriously wrong with this house, and the real estate agent is getting desperate.

Original Owner Sure, you'll get a period-piece kitchen that looks like a retro housewares catalog. But you'll also get the bad wiring, an old, leaky oil tank, and 70 years of Grandma's junk in the attic, basement and garage.

Gardener's Paradise Large, overgrown jungle of a yard covered in blackberry bushes and weeds.

Perfect Starter Home This house sucks, but it's all you can afford.

HABITAT: Table of Contents
The Plunge
Become Donald Trump in One Day!
A Renter's Survival Guide
I'm Buying a What?
Way of the Ninja
Guns for Hire
Cracking the Code
What the Hell Does $250K Buy, Anyway?
The Final Frontier
Sweat Equity?
Armed & Dangerous

 












Rate This Story
Be the first to rate this story.

 
 

RECENT COMMENTS ON “HABITAT: Cracking the Code”

 
 
 






Ad

Ad

Ad

Sponsored Links: WW Personals
Musician's Market
Snowboard Jackets
Legal Tips


Recently in Willamette Week
December 31st 1969Washington State | The Canada of Oregon has it all—a Stonehenge replica, a longboarder's concrete wet dream and dark, damp underground lava caves. Vive les rocks.
December 31st 1969Oregon's Outer Edges | Crater Lake. Hell's Canyon. Wallowa and Steens mountain ranges. Hell, yeah.
December 31st 1969Central Oregon/High Desert | No rain, plenty of snow, obsidian flows and great local beer. The folks from the real eastside know how to unbend outside.
December 31st 1969Great Cascades/Columbia Gorge | With plenty of room to roam—and hot springs for your weary feet—it's the place to ramble and relax for the weekend.
December 31st 1969Willamette Valley | Monks, tracks, tubing and wine make the fertile strip a virile place to play.
December 31st 1969Stumptown | Tons of public parks, an extinct volcano and nude beach volleyball to keep you jolly. Get out and collect those merit badges, without leaving the city.
December 31st 1969The Coast | The beaches are public. You own them. Go play—hike in the old-growth forests.
December 31st 1969Cycle Tour 101: Your on-bike guide to Highway 101 | To ride the greatest bike route in Oregon, you need to get out of Portland.
December 31st 1969Doggin' It | What happens when a Portland running club jogs with pooches from the pound?
December 31st 1969Over the Edge | Sam Drevo will paddle yr ass.