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OPINION
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Media Crit
Dial "O" for out to lunch


One of the greatest legislative giveaways in recent Oregon history moved one step closer to reality Friday, March 26, when the state Senate approved SB 142.

In return for modest infrastructure investments outside the Willamette Valley, the main mover behind this effort, US West, stands to reap unjustified benefits.

Given the forces the phone company has arrayed on its side, such favorable legislative treatment is not surprising. After all, US West's longtime lobbyist (and former legislator) Gary Wilhelms is now a top aide to Senate President Brady Adams. Another ex-US West employee, former House Speaker Larry Campbell, is Salem's most powerful lobbyist.

What is surprising is that the editorial board of the state's most powerful communications medium, The Oregonian, appears to have signed on to Team US West, as well. With help like this, SB 142 may well become law. If this happens, the "Largest Newspaper in the Pacific Northwest" will have played a significant role in a process that will cost its readers millions in unfair rates, to say nothing of the service problems they will probably continue to encounter.

On March 20, The Oregonian stated its case in an editorial ("Telecom Bill Deserves OK") that was both factually and analytically off base. Here are a few choice bits of the misinformation it contained:

* "[T]he rate case [is now] out of the bill." This refers to US West's ongoing challenge to a Public Utility Commission ruling that would require the phone company to refund customers in excess of $300 million. Originally, US West wanted to use SB 142 to undo the rate case entirely. The version of the bill that passed the Senate would instead limit the amount of the refund.

* SB 142 is necessary because unregulated competitors are "eat[ing US West's] lunch." In reality, US West maintains a market share of more than 96 percent in its service territory.

* SB 142 "promotes competition." It does nothing of the sort. Rather than leveling the playing field, the bill would reinforce US West's home-court advantage: monopoly power.

The crux of The Oregonian's argument is that SB 142 offers "a fair deal." The reality is an incredibly lopsided proposition. In return for substantial regulatory concessions, US West agrees to place a cap on rates for basic service. Given that the provision of such service involves costs that decline--rather than increase--over time, capping the rates at current levels ensures higher profits from basic service in the years ahead.

The cap certainly does not mean that consumers should expect reduced rates. According to Public Utility Commissioner Joan Smith, the bill actually would force an increase in the rates residential customers pay--somewhere in the range of $3.25 to $19 a month. Even more significant is that SB 142 will let US West charge whatever the market will bear for additional services like call waiting and message forwarding.

Who at The Oregonian is responsible for staking out so misleading--and so reader-unfriendly--a position?

"I wrote it," says Bob Caldwell, editorial page editor. That in itself is significant. Wayne Thompson, The Oregonian's editorialist with decades of experience in the area of regulated utilities, usually takes the lead on such matters.

"I'm more interested in this particular topic than he," Caldwell told WW. But in nearly the same breath, he allowed, "I'm a newcomer to the argument. I'm trying not to pretend that I understand any more than I understand."

Sadly, such self-deprecation can hardly justify the careless way in which The Oregonian has misrepresented SB 142. PUC Chair Ron Eachus is more direct. "It is so inaccurate," he told WW last week. "They just ignored the material we sent."


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Willamette Week | originally published March 31, 1999


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