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Black As Hell
(or Black Goes with Everything)



BY MICHAELA LOWTHIAN
mlowthian@wweek.com



Blavod can be purchased at Uptown Liquors
(1 NW 23rd Place, 227-0338),
and Tenth Avenue Liquors
(Southwest 10th Avenue and Taylor Street, 227-0338).

Ringler's Annex
1223 SW Stark St., 525-0520

Paddy's
65 SW Yamhill St., 224-5626


At a recent party stood a tall fellow dressed completely in black. Something he was passing around in the kitchen was creating quite a stir among the dotdrinkers in attendance. I leaned in and learned that he was a programmer named Matt. He told me the story of the mysterious liquid in his possession.

It's called Blavod, and it's the world's first black vodka. In the half-light of the darkening kitchen it was hard to tell if this was a Russian vodka (the letters on the bottle being red and bearing a faux-Cyrillic look), but in fact the vodka, he explained, is distilled in England. When the stuff was poured into a clear martini glass I was amazed by the color and expected it to be anise-flavored on the tongue. But no flavor was present other than that of vodka. The color itself, I learned later, comes from an infusion of a Burmese herb called black catechu. To the delight of some and horror of others at the party, when Blavod is stirred with orange juice, you get a bright green-colored drink.

According to Blavod's Oregon sales representative Charlie Thorpe, Blavod has become the third-best-selling vodka in Britain since its appearance in 1988, taking the London club scene by storm, in part due to the endless visual possibilities of a vodka that's black as night. "There are so many ways to sell this stuff, from the quality angle to the color gimmick," Thorpe said, handing over a drink menu full of names like the Midnight Martini (Blavod shaken, with olives) and the Black Cloud (Blavod over tonic or soda water) and the Full Moon Martini (a black martini with a white onion). But selling to the coveted younger drinker, of course, is the name of the game. Triple-distilled and double-filtered, Blavod is backed by the strong arm of Domaines Baron de Rothschild, its first spirit investment ever, and distilled by master English distiller Christopher Hayman, formerly of Beefeater Gin. Clearly, they're banking on its catching on in the States.

Until recently, people had to special-order Blavod, but it's available over the bar counter now at both Ringler's Annex and Paddy's and at two liquor stores. Though some may accuse the black-as-night liquid of possessing style over substance, Gina, a bartender at Ringler's, says not only does Blavod make a very cool-looking layered drink when floated atop the azure sky of, say, blue curaçao, but it also has the clean taste of a quality vodka. A 750 mL bottle sells for $19.95 at liquor stores.



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Willamette Week | originally published May 10, 2000

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