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A Foot Fetish of a Different Sort
Some guys like high heels on women. Others are forever on the prowl for their own alley-cat shoes.


BY MAC MONTANDON
mmontandon@wweek.com

I have a favorite pair of shoes. Big deal, you say? Well, consider this: The shoes--cranberry oxfords made by Giraudon--are perforated along the top with holes big enough for a bantamweight worm to crawl through. And I wore them regularly through a typically wet Portland winter, often arriving at work with socks that needed to be wrung. A big deal now? I think so. Pathological? Maybe. But love, let me remind you, knows no reason.

We met in San Francisco. At the time I couldn't quite stomach the bill--$175 or so--and I left town without them. But I was plagued by their image. Feeling smutty, I ogled them electronically. Weakening, I phoned a Giraudon store in New York and was told they could be shipped to my doorstep for $159.99. I cracked. When they arrived, I lied to friends and told them the burgundy babies cost $120. These friends agreed: Yes, this was a reasonable price for a well-made pair of shoes. Still, I felt anything but reasonable; I felt like a man with a shameful habit.

 

I am not alone. I am of a breed that John Plummer, co-owner of the Johnny Sole empire on Southwest Alder Street, terms "shoe dog"--men who have an unnatural craving for slick shoes.

"A lot of our shoes have these tiny, subtle, neat things that most men don't notice," says Plummer, 35, his straight black hair, streaked with gray, tucked behind his ears. "But some shoe dogs flip out over them."

Plummer's Deluxe Johnny Sole, the upscale neighbor to the original Johnny Sole, opened in August 1997, making more options available to a burgeoning shoe-dog population. Soon after opening Deluxe, Plummer estimates, his male clientele nearly doubled.

The odds that you are, right now, sitting next to a shoe dog are greater than ever. Here are some things you should know about us:

We walk among you, checking your package--from the ankle down, but we're not who you think we are. We are not stylists, decorators, hairdressers, thespians, clerks at Mario's or coaches in the NBA. We do not find anything powerful about lunch or coaching in the NBA. We won't spend $300 to wear something as tired-sounding as loafers. The word "tassels," we will tell you, sounds way too much like "assholes."

In many ways, we are average blokes. We care more about an RBI than an IPO, are likely to read Paul Auster before Jane Austen and reject most things "fusion": in our food, music or otherwise.

Kenneth Cole and Todd Welsh are popular brands among shoe dogs. Their shoes come tailored with squared-off toes or capped toes, in split fronts or oblique fronts, furnished with monk straps and different bits of hardware. They tend to cost between $100 and $180. They are, above all, stylish and sturdy.  

My current shoe count is at 13 pairs. They clutter the floor of my half of the closet--a leathery militia--facing my girlfriend's 18-strong collection. Though the Giraudons have held the crown for over a year now--mainly because of their sheer brilliance and partially because they can be worn with anything from jeans to suits--I do think back from time to time on other eras.

In the past I've championed high-top creepers from a Paris flea market; old-man wingtips found for $2.99 at a Berkeley thrift store; square-toed, Italian jobs; Adidas indoor-soccer kicks; and the persistently cool Hush Puppies. The different styles represent different financial responsibilities, yet they all have one very serious thing in common: the ability provoke the psychotic manners of a shoe dog.

As with most addicts' behavior, the trajectory of the shoe-dog thought pattern can be traced artfully. The process is as follows: the sighting, the swooning, the guilt, the rebuffing, the considering, the reconciling, the courting, the second sighting, the swooning, the denying of guilt, the buying, the wearing, the loving.

It is a cruel game. Initially unable to commit, we lie tortured in our beds, counting Italian sheep in Pradas until we can't take it any more. Admittedly, much of the thrill derived from the procurement of the Next Big Pair comes from the hunt as well as the conviction that the same shoes can be found somewhere else for less money.

Now, I realize many of you are tsk-tsking me for my frivolous ways. Poor fruit, you're thinking, why can't he have a respectable consumer obsession--say, cars or something? And yet I stand Humbert Humbert-like in my naked admission. Moreover, I feel confident that were you, broad-minded reader, ever to encounter a shoe dog at the moment just before he bought a pair, you would judge him without malice, scorn or pity.  

Turning before the cat-height mirror, he notes how his hem hangs just so above swollen soles. Turning again, he confronts his image, his reflection nodding reverentially. He leans forward slightly to swoon, bowing at the waist, rocking gently on cushiony soles. His pose resembles not so much that of a shoe shopper as a man in mid-prayer.



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Willamette Week | originally published June 23, 1999


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