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Daydream Nation


BY ZACH DUNDAS
zdundas@wweek.com

Signaldrift CD release party with Nudge, Rehab, DJ Catch 22
Ohm
31 NW 1st Ave., 223-9919
9 pm Saturday, June 19
Cover

From outside, the blocky orange building at the corner of Northeast 18th Avenue and Alberta Street looks like a micro-gentrification zone: Freshly (and loudly) painted, it's a buffed example of go-getting early-century business architecture, the kind of property that makes real-estate agents sweaty-palmed with anticipatory glee. Inside, though, the confusing warren of unfinished halls and oddly placed rooms has a half-empty echo that suggests either a hurried evacuation or a jumbled, slow move-in.

But tucked away among the tae kwon do clubs and vaguely named community organizations, the headquarters of the Outward Music Company look thoroughly lived in. There's even a homey little fireplace, although it'd be easy to miss in the riot of wires, electronic keyboards and computers humming to themselves. In this claustrophobic tangle of binary toys, the four young men who run the nascent electronic music label--also known as Omco--kick back and plot their sonic guerrilla movement.

Since relocating to Portland from Milwaukee, Wisc., about two years ago, Mat Morgan, Brian Foote, Kyle Brinkman and Jesse Gay have three releases to their credit. The most recent, a brand-new disc from Milwaukee's Signaldrift, is a hypnotic excursion, far outside antiquated three-minutes-and-out pop boundaries. Likewise, the men of Omco see the old structures of a Jurassic music industry decaying, as young, autonomous operators high on the power of technology seize the field.

"It seems like there's a growing national movement, which we're becoming more and more aware of, of people doing things on their own, doing things in their bedrooms or basements," Morgan says. "With computers, you can do a lot without ever setting foot in a studio."

These are heady times for the mad-scientist types who devote themselves to these brave new forms of music--call it electronica, techno, ambient, whatever. Big-time rock 'n' roll seems doomed to drown itself in a morass of ill-advised metal-rap fusion; underground rock is still too raw for the mallrats; and hip-hop's rise to power paves the way for music with machine-made noise at its core. It's a global revolution, and while the Omco guys say location isn't that essential to their work, they do note that Portland is home to a simmering electronic underground.

"The sort of stuff we do is marginal enough that geography doesn't really matter anyway," Morgan says. "So in that way the dynamics of the Portland scene don't affect us that much. But coming from a city of similar size, I can say that the number of people who are willing to go out and see things, willing to check stuff out, is much greater here."

The Omco four have many irons in the fire. Brinkman DJs under the nom de wax Catch 22. He and Morgan hook up as a duo called Nudge. When Gay jumps into the mix, they call themselves CNS Engineering, a project that'll be featured on Outward's next release, a split 12-inch with Portland artiste Monkey Plus One. Foote, meanwhile, seems more focused on settling the label's distribution situation and stoking synergistic connections with other likeminded Portlanders.

"There are a couple of other labels that are doing things that aren't necessarily right up our alley musically but who we're trying to sort of coalesce with," Foote says, citing the Anonymous and Imix in particular.

A day after I visit Omco's laid-back headquarters, I run into Brinkman at a buzzing Ohm. Everyone's there to check out traveling sound wizards Pole and Neotropic, but Brinkman says he's not strictly out for pleasure. "I just came down to take care of some business," he says with a smile. "You know how it is." Indeed. When you're riding the raw, tectonic energy of a scene that's just coming together, there's little time to rest.

Elsewhere:
As EJ's celebrated its anniversary Friday, it wasn't all happiness and light. Jr. High played its final show, blaring explosive punk-meets-blue-eyed-soul one last time...On a much happier note, the all-ages club 17 Nautical Miles is trying to move to a larger and more convenient location than its current digs on Southeast Woodstock Boulevard. A sincere and well-organized effort and a priceless asset to new bands, DIY touring acts and local kids, 17 deserves all the success it can get...Long-running Portland hip-hop group Hungry Mob is set to drop its new CD on the world at the 1201 next week...Sunset Valley and Sleater-Kinney (the "Best Band in the World," as per Greil Marcus and Esquire) are slated to play This Ain't No Picnic, a July 4 rockfest in L.A. also starring Sonic Youth.

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Willamette Week | originally published June 16, 1999

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