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Pop Is Dead, Long Live Pop
The Elephant 6 music collective saved indie pop from the gallows. Now its progeny, Beulah, is waging a new war for the sake of pretty songs.

BY DAVE McCOY
243-2122 EXT. 303

Beulah, Of Montreal, The Ladybug Transistor
Satyricon 125 NW 6th Ave., 243-2380
10 pm Monday, May 3
$ 7


Sometime back in the early '90s, when Pavement expanded its focus and Guided by Voices became bloated and redundant, indie-pop music nearly died.

You could argue that too much irony swallowed its youthful spirit, or that Nirvana and the explosion of grunge rendered its tuneful, lo-fi aesthetic limp. Whatever the reason, rock clubs started to see a lot less head bopping and a lot more head banging.

For popsters who salivated for infectious melodies, giant hooks and catchy, butt-shaking choruses, recovery emerged in the form of the Elephant 6 collective--a conceptual, incestuous music fraternity of musicians with similar aesthetics who contribute to each other's work. Its members gave indie pop mouth-to-mouth resuscitation by tapping the original source--the shimmering, multi-layered textures of '60s pop and psychedelia--and giving it a fresh spin.

Started by three childhood friends from Ruston, La., E6 sprang from small-town boredom. When the founders moved to different cities, three bands emerged: Robert Schneider's Apples in Stereo, Will Hart's Olivia Tremor Control and Jeff Magnum's Neutral Milk Hotel. Elephant 6 then evolved from a concept into both a bedroom record label and a production outfit that occasionally released stuff.

The E6 collective has now expanded to include second-generation outside bands like Beulah, Of Montreal, Elf Power and Portland's the Minders. Its emergence is one of the most invigorating developments in indie music this decade.

Of all the second-wave E6 members, San Francisco's Beulah strikes the catchiest chord. Its most recent release, When Your Heartstrings Break, is the aural equivalent of Prozac: If it doesn't cure depression, see a doctor. The quintet used 18 additional musicians playing several dozen instruments (sitars, violins, cellos, trombones, trumpets) and channeled the results into 35 minutes of multi-layered pop bliss that draws comparisons to the Zombies, Revolver-era Beatles, the harmonic structure of Pet Sounds, and Love's Forever Changes. Singer Miles Kurosky delivers lines like "All you need is a girl and a car/A country song if you don't have the heart" and means it.

What makes this second release so impressive is the giant leap forward from Beulah's debut, Handsome Western States. While the band's debut record (the first LP released on the Elephant 6 label) was mostly made up of guitar-obsessed pop anthems with fist-in-the-air choruses à la early Pavement and Superchunk, its latest suggests a conceptual talent that's barely been tapped. It's virtually chorus-free, yet along with the Apple's Tone Soul Evolution and Olivia Tremor Control's Music from the Unrealized Film Script: Dusk at Cubist Castle, it's one of the catchiest, most accessible E6 recordings to date.

This kind of change is an essential part of band leader/lyricist/vocalist/guitarist Kurosky's musical approach. "If you want to progress at all, you have to do something different on each album so it doesn't become boring to us and to whoever's listening to it," he said recently in a phone conversation from his San Francisco home. "Until the day I stop making music, I don't want to ever make the same record."

Kurosky says the chances that Beulah would get any notice would be slim if it continued churning out the same stuff. "We couldn't have made the same record this time around, really, because people would've dismissed us in a millisecond if we had," he says. "I strongly believe in the Beatles' ideology, where every record should be different and show that you've changed a little bit. Look at 'Please, Please Me' in '62 and then what they were doing just three years later. If they continued to make 'Please, Please Me,' they wouldn't have had an impact."

Beulah was one of the first groups outside the original triumvirate to get signed to the E6 label. Kurosky formed the group with multi-instrumentalist Bill Evans when the two met while working temp jobs in a mail room in San Francisco's financial district. They recorded their debut on 4- and 8-track cassette tape over 16 months. When a friend attended an Apples show in New York, he gave a tape to Schneider, who immediately signed Beulah and released the record. Kurosky said he owned every E6 recording up until that point but never thought he'd fall in with the collective. Now, as the members of Beulah prepare for their first large tour, they must find a way to capture their new sound on stage.

Kurosky doesn't seem too worried. "I don't think live shows should always replicate records," he says. "If you want to hear the record, slap it on, smoke some pot and grab some headphones. The live shows have a bit more energy and human contact. Our show is scaled down, but that's part of the fun."


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Willamette Week | originally published April 28, 1999

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