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CONSUMER CULTURE



BY


We'll Supply the Smooth Skin; You Provide the Cleavage
As she unabashedly showed at the Oscars, Sophia Lauren is still a knockout. She may be getting a little help from the knife, but perhaps she's also privy to skin-care secrets from her homeland. Now available in the United States, Erbe Phytocosmetics from Italy are the apothecary's answer to dry skin and hair. Employing the principles of herbalism and phytotherapy (healing with plants), Erbe's products are truly all-natural. $40 is a lot for face cream, but it'll be hard to go back to cold cream after trying Erbe's purifying moisturizer with rosemary, propolis and sage. It restores glow and gets rid of flakiness, and the cooling mint teases your face with a tingling sensation, adding scent and acting as an astringent--just the thing to combat the shine of oily skin. If you want to check out Erbe products in a store, you'll have to go to Sephora in Seattle; otherwise, call (800) 432-3723 for information and orders. (CM)

We Don't Need No Stinkin' Limes
After a certain bug-eyed dog hawking fast-food tacos captured the public's affection last year, it was only a matter of time before other companies hopped on the south-of-the-border bandwagon. Following successful test runs in Texas and Mexico, Anheuser Busch uncapped Tequiza beer ($6.58 for six 12-ounce bottles at Fred Meyer) nationwide in mid-February. Marketed as a cross between tequila and cerveza, Tequiza is lager beer mixed with lime and nectar from the blue agave plant, from which tequila is extracted. Because there is no actual tequila in it, Tequiza has only a trace of the hard alcohol's distinctive flavor, and the beverage can be sold in any store that sells beer. Noting a 34 percent increase in Mexican beer imports from 1997 to 1998, the folks at A-B have taken all that's good about Corona with lime and made it one product. Yo quiero convenience, baby. (MM)

None of Your Beeswax
A product this hippie-friendly could only come from Eugene. The Merry Hempsters are indeed from that crunchy town, and their Vegan Hemp Balm (around $3 at People's Co-op, 3029 SE 21st Ave., 232-9051; and Awear, 120 SW Ankeny St., 224-6292) one-ups other hempseed-oil versions. Though there's no beef tallow in your average lip salve, many kisser conditioners do contain beeswax, an ingredient frowned upon by true vegans, who avoid animal-derived products of any kind. (Those bees didn't volunteer for the job, after all.) But even veal lovers draped in fur could appreciate the pucker-softening organic hempseed oil, shea butter and calendula-almond oil extract in this stuff. The yummy flavors (including cocoa, mint, peppermint, vanilla, anise and spice) leave menthol-y Carmex and boring, waxy Chapstick in the dust. The tins are novel and, of course, recyclable. (LB)


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Willamette Week | originally published March 31, 1999

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