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Bite the Dust

BY SUE CESWICK
243-2122

Illustration by Bwana Spoons


Once in a while someone actually builds a better mousetrap. What didn't exist before the fall of '99 is now the latest craze: moplike electrostatic cleaners. That's right, mops. Since the original Swiffer and its competitor Grab-It hit the market, poor Endust has bitten the dust. It's a dirty business for sure.

1. Swiffer by Proctor and Gamble
about $15 at Fred Meyer, Safeway and Target

When I first saw the Swiffer on TV, sucking up dirt like a motorless vacuum cleaner, I got all excited, ran out and bought one. The first of its kind, the Swiffer sports a cheery teal shade. It comes in four sections that you screw together, with electrostatic cloths to attach to the flat cleaning edge. Made of polyester and polypropylene, the cloths have a loose weave that creates chambers in which the dirt, dust and hair nestle. You can use the cloths without the mop handle for dusting furniture, lamps and computers. This mop is truly an awesome invention. It picks up dust, hair, stuff the cat dragged in, kitty litter and small food chunks. All the disgusting crap sticks to the cloth like a primate on its mother's back. Then you pull off the cloth and throw it away. I asked the Proctor & Gamble phone guy if I could wash and reuse the cloths and he said absolutely not.

2. Grab It by Pledge, S.C. Johnson & Son Inc.
about $15 at Fred Meyer, Safeway and Target

The ad on TV makes Grab-It look as if it attracts dust like a magnet seduces iron. And it does. Dressed in industrial gray, Grab-It isn't as cute as the Swiffer, but it surpasses its forebear. It comes in the same four, screw-together sections with a package of 10 cloths. The action of drawing the cloth over a dusty surface activates the electrostatic properties, according to the phone rep I spoke with. The polymer cloths have a smaller weave than Swiffer and don't appear to be picking up as much plain dust. But when matched up side by side on filthy floors, Grab-It picks up and holds onto more debris.

3. Endust by Kiwi Brands Inc.
about $4 at groceries and super stores everywhere

This used to be the best dusting invention around: Spray Endust on a rag, swipe it over the furniture and all the dust mites and sloughed skin particles would cling to the cloth for your viewing satisfaction. Sadly, the new electrostatic cloths have rendered Endust obsolete. It does, however, leave a nice fragrance after cleaning, and it polishes wood better than Swiffer or Grab-It. It's now labeled a "cleaning and dusting" product, so it may be able to hold onto some of its market share. Why do I feel so sentimental about Endust? Your first anything always stays in your mind. But cleaning demands practicality. I will use up my Endust and switch to Swiffer and Grab-It--until the next new thing comes along. Something, perhaps, with reusable cloths.

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Willamette Week | originally published March 1, 2000

 

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