Advertiser


Oral Fix
Think a toothbrush is just a banal instrument of daily routine? Think again. You wouldn't put just anything in your mouth, would you?

BY CHRISTINA MELANDER
melander@wweek.com

photos by Michael Parrish


1. Oral-B Crossaction by Gillette
($4.89 at major grocery and drug stores)

It sounds like a contraceptive morphed with a running shoe, but it's actually the new champ of cavity protection. With the Crossaction, Gillette is now doing for toothbrushes what it did for razors with last year's Mach-3: infusing an everyday object with juicy technology and tacking on a hyper price tag. Is it worth it? If you're rough on those pearly whites, yes. This is the Big Red among toothbrushes: After a month of brushing, its bristles don't become frayed like the ones on that sorry brush your dentist gave you. The Crossaction's bristles feature a dense, stiff tip that efficiently scrubs the backs of incisors and behind molars. Another plus: The fat, cushy handle gives good grip.

2. The Preserve by Recycline
($3.59 at natural foods stores)

Do you like spelt and spirulina and still believe that recycling works? Or do you just need to do penance for all those beer cans you threw in the river? Recycline has just the thing to lift your heart out of the landfill. The Preserve is a recyclable toothbrush that comes with a postage-paid envelope in which to return the spent item. (Imagine being the one who has to open the mail!) The Preserve's green angle is the best thing about this utensil. Its handle has a backward curve that is helpful when cleaning upper teeth but makes brushing the bottom row awkward.
The bristles are dentist-recommended soft, but Recycline has not applied for ADA approval--an expensive process for any small company.

3. The Radius
($11.95 at Nature's Fresh Northwest)

Open wide. Really wide. With a 6,000-bristle head the size of a walnut and a handle as fat as a pickle, the Radius toothbrush may be too much for some to swallow. But give it a few days; all those nylon bristles deliver an unparalleled gum massage and cover every millimeter of enamel. This utensil is
so advanced it comes in two models--righty and lefty--and a plastic traveling case is included to help justify the whopping cost of ergonomic brushing. The large size does take some getting used to, but after experiencing the Radius' oral pleasure, converts report dissatisfaction with ordinary tools.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Willamette Week | originally published May 5, 1999


For Movie Times and Locations, See our new MovieLink site! Portland Travel Specials! Full Sail Brewing

 

 

 

search site rogue of the week scoreboard news buzz 500 words News Stories Lead Story feedback site map search site personals classified webxtra culture news search site self service shop feature Q & A