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[Re: “Here’s the Pitch,” WW, Dec. 2, 2009]:

Good article. Among other things, the concept is also showboat window-dressing for a business that needs (and wants!) to continually burnish its leading-edge creative reputation in ways beyond awards, profits and past campaigns. And I don't mean that in a bad way. But it's actually a pretty logical and conservative kind of risk-taking. I mean, this week there are many marketing departments watching Tiger Woods and wondering if there is a way to make the entertainment products they attach even more reliable. If WKE "fails" it will hardly hurt their reputation, and may even provide some useful insights for building a more perfect globe-conquering commercial culture. By the lights of corporate ambition, the current model is clearly too limited.

"tw"
via wweek.com

Since I'm out of touch with pop/alt/trip-hop/grunge/punk... creative something-something culture, I really can't dialogue here; but from what's in the article, I conclude that W+K is a perfect fit in Party-down P-town, where silly is as silly does and 9 out of ten punters can't distinguish serious art from head-banger doggrel; a mob that includes the 6-figure-salaried officers at the local, so-called Arts Council, and the presumptuous self-anointed "king makers" at Western Arts Alliance... point in fact, their recent Art Spark mixer at philistine Holocene.
"blogdog"
via wweek.com

CORRECTION: In last week's cover story, we misstated the position of Wieden+Kennedy's Janice Grube. She now serves as the content director of WKE, and is no longer an account executive with the firm. She also does not gig for Peaches. Radio Sloan, another founder of W+K Radio, played with Peaches. WW regrets the errors.

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