During the 1988 election in Chile that led to the ouster of Augusto Pinochet, TV advertising played as major a role in the political process as traditional campaigning: For 27 days, each side had 15 minutes each night to state its case. No puts this into sharp historical perspective via Rene, a quietly intense ad exec (Gael García Bernal) who brought a soda-commercial flair to the anti-Pinochet TV spots. Director Pablo Larrain amplifies the tense yet hopeful mood by shooting the movie on era-appropriate video cameras, meshing new footage with original ads and news footage of protests and police actions.
- Showing at: Academy.
- Best paired with: Boneyard Diablo Rojo.
- Also showing: High Noon (Laurelhurst), The Source Family (Hollywood).