Itâs true. There are proteins called cannabinoid receptors just sitting up there, waiting to be activated. Whenever you toke up, those molecules come alive. You know that alleged Ben Franklin quote, âBeer is proof God wants us to be happyâ? When it comes to marijuana, that might be the literal truth.
Isnât it about time, then, to start thinking about pot the same way we think of beer, or coffee, or any of Portlandâs other favorite craft products? With Washington and Colorado already making the leap into legalizationâand each state getting rewarded with a team in the Super Bowlâmarijuana has never been more mainstream. Gone are the days of gateway-drug fear mongering and stoner stereotyping. A year ago in these pages, we celebrated the final days of pot culture as we once knew it. Today, we are living in an altered reality. The green dawn is here.
Overall marijuana use by Americans skyrocketed 47 percent from 2007 to 2012. That spike hasnât been met with an increase in law enforcementâin fact, the number of marijuana-related arrests fell 15 percent in the same period. In other words, weâre burning much more bud than we did at the end of the Bush administration, and yet far fewer of us are getting busted.
Consider this issue your guide to that new frontier. Oregon hasnât yet legalized, but weâre getting another shot at it soon, and when state laws finally catch up to society at large, youâll want to be prepared. Youâll meet local pot artisansâa grower, a sisterly baking duo and a chemistâinnovating the ways we think about cannabis. We will introduce you to Washingtonâs âganjapreneur,â and take you to the cradle of marijuana culture, Amsterdam, for a report on the industryâs cutting edge. Weâll give you a cheat sheet for how to behave in a cannabis club and your dealerâs apartment. And weâll help you decide what strain to consume, and how best to consume it. Because whatever high youâre looking for, there is a weed for you. After all, you were programmed that way.