On the heels of An Inconvenient Truth's scary realities kicking in, the green way of life has become infectious. We've all been inundated with eco-friendly/sustainable/green/100% organic/natural alternatives to our daily lives. All media coverage has in some way adapted a "green" segment into their otherwise non-green lifestyle. Even the 500-plus Gap stores have gone the way of organic cotton for a line of men's unbleached tees. Unfortunately, we know it's truly catching when celebutantes are trading in their Hummers for the almighty Prius.
But when it comes to fashion, no matter how necessary it is for the good of the world, if it doesn't look good, ain't nobody gonna buy it. Sometimes green styles work and sometimes they definitely don't. Here is a sample of three websites that stress eco-fashion, without skimping on style.
www.beklina.com: modern organic looks either made in the US of freakin' A or fair trade partnerships. Check out the collections by Loyale, Stewart + Brown and Prairie Underground.
www.thegreenloop.com: locally founded site that aligns style and sustainability. All companies featured are committed to upholding the utmost of social and environmental responsibility. Standouts include Portland-based designs by Anna Cohen and Samunderneath,in addition to Carol Young and Loomstate.
www.stylewillsaveus.com: this eco-glamazon blog includes sustainable fashion styles as well features on recycled clothing and designers who produce customized second-hand pieces. They also dole out a host of entertaining fashion interviews, green happenings, clothing swaps, etc, etc.
While you are at it, take a look at these local, green style do-gooders:
www.nau.com
www.sameunderneath.com
www.truecollaborativefashion.com
www.esque.com
www.annacohen.com
WWeek 2015