The Oregon Sports Authority
announced today that two downtown parks will sprout Jumbotrons and host World Cup
viewing parties this summer.
The other soccer news announced today is that the first World Cup screening will include the Portland Timbers
unveiling their new uniform and logo designs for 2011, their first season as a Major League Soccer franchise.
The first World Cup screening will be at Director Park
downtown on June 12 for the United States-England game, beginning at 11:30 am. The Timbers' uniform unveiling will happen at halftime.
The city will show the World Cup final on July 11 in Pioneer Square, also at 11:30am, but this time on a 17-foot-by-23-foot screen.
“Four years ago we held the same event and it was at capacity—over capacity,” said Oregon Sports Authority head Drew Mahalic at Thursday's press conference.
While the city will provide the park space for the soccer spectacles, they will be funded by the Oregon Sports Authority and the Timbers, as well as corporate sponsors including Alpha Broadcasting and TAOW Marketing.
“They are fronting all the cost for this and it will be open to the public,” Commissioner Nick Fish said, referring to the corporate sponsors, “They'll make money by doing some concessions stands and selling T-shirts and stuff, but there's no public investment in this.”
As they announced the summer parties to an audience of about soccer devotees, Mahalic, Fish, and Timbers Chief Operating Officer Mike Golub bubbled with excitement.
"To have the World Cup happen the summer before we enter the Major League Soccer season is great for us,” Golub said.