May 17th, 2010 | by AARON MESH Movies & Television |

How It Came To Pass that Michel Gondry Will Grace the Hollywood Theatre with His DIY Frenchness Next Week

Michel-Gondry

As first announced on the Hollywood Theatre's Twitter feed yesterday, then reported by Shawn Levy and Erik Henriksen after the press release dropped this morning, Eternal Sunshine of the Spotless Mind director Michel Gondry--probably the filmmaker closest to Portland's diorama-crocheting, jumping-on-the-bed heart--will be coming to Portland in less than two weeks, Friday-Saturday, May 28-29, in support of his family documentary The Thorn in the Heart.

I called Film Action Oregon head Richard Beer this afternoon to gather more details on the Gondry appearance. There aren't many. "I'll tell you everything I know: He's going to be there on those days," Beer said. "I'm still trying to figure out if he's doing more than one show a day, if he's introducing the films and coming back." Beer has confirmed that Gondry will take questions after at least two shows.

How did this visit get arranged? It was volunteered to the Hollywood by Oscilloscope, the movie distribution house run by former Beastie Boy Adam Yauch, who has taken a far more hands-on approach to marketing indie films than the traditional advertise-and-drop premiere. Oscilloscope told the Hollywood if it premiered Gondry's damaged-family picture, it would get Gondry. "So we were like, 'Uh, yeah,'" said Beer. "We probably wouldn't have shown the film otherwise. I mean, it's a good film. But this is a much bigger draw."

It couldn't have hurt the historic Hollywood's chances that its showings of the Belgian cartoon A Town Called Panic--which Chris Stamm called "the world I visit when I dream I am in Michel Gondry's head"--grossed more than any other theater in the country. Portland likes its whimsy.

Look for a review of The Thorn in the Heart in next week's edition of WW. Here's the trailer:

[youtube]http://www.youtube.com/watch?v=K2cKMpHumA8[/youtube]

And here is Michel Gondry solving a Rubik's Cube with his nose.

[youtube]http://www.youtube.com/watch?v=pB8XedMowDU&feature=related[/youtube]
 
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