Here at LocalCut, we listen to music constantly—so much so that we post especially fantastic songs to the site almost daily. But Krist Kreuger, songwriter for soft-spoken pop band Southerly
must write music as much as we listen to it, because once a week he's posting a brand new, never-before-released song to local label Greyday Records'
Kreuger (who now lives in Portland after moving here from Madison, Wisc.) has produced three songs for Southerly's Song-A-Week Campaign
and plans to keep posting them weekly until the end of the year. In early 2008, Greyday will release the songs in a double album (likely as a joint effort with People In A Position To Know, an Olympia, Wash.-based record label). One disc will hold the original 18 or so weekly songs, and the other will be live versions recorded at two shows in Portland and Seattle. And it will feature artwork (like the image above) from Portland artist Heidi Elise Wirz
Kreuger says this process allows him to “continually write songs without any genre barriers and to step outside of any need or idea that each week's track should be cohesive with the previous. Not writing under the premise of completing an ‘album' is quite freeing in that respect.”
While Kreuger's creativity and unconventional style are definitely the driving force behind the Song-A-Week Campaign, Todd Berry from Greyday credits two other influences: Beer and heroic toy robots, the Transformers
. “It was definitely Krist's idea,” says Berry. “I think it involved Pabst and an Optimus Prime mask.” Krist agrees, saying that alcohol and robots-in-disguise “helped a lot.”
Southerly plays with Earlimart at the Doug Fir tonight. 9 pm. $12. 21+. No Decepticons allowed.
Southerly's MySpace page
Greyday Records website
The Definitive Transformers website