Robert Downey Jr. providing the first-ever voice for Planters mascot Mr. Peanut,
LAIKA animated and helped design the character
James and the Giant Peach
Mr. Peanut is so very much not gay.
In addition to getting a voice, Mr. Peanut has a new sidekick, much like the Jolly Green Giant has Little Green Sprout. Mr. Peanut's buddy is named Benson, and to make sure that snackers understand the pecking order between them, Benson is shorter than Mr. Peanut — one nut in his shell rather than two.

“Benson is quite enamored of Mr. Peanut,” Mr. Levine said, but they are, as the saying goes, just friends. Benson does not live in Mr. Peanut's house, Mr. Wixom said.