Hoping to regain lost market and mindshare in the red-hot smartphone wars, Microsoft is officially rolling out its revamped, Zune-inspired and Xbox-Live aware Windows Phone 7 mobile operating system on Oct. 11. Phones will be hitting retail in November, just in time for the holiday buying season.
The handsets will be provided by LG, Samsung and HTC, and will be initially available exclusively through AT&T. The lack of a Verizon presence in the unveiling is disappointing. But with AT&T promising some help with the marketing, Microsoft seems confident it can develop some momentum while it get its CDMA issues ironed out.
With pressure coming on multiple fronts from both Apple and Google, Microsoft is hoping to reinvent itself in the phone space by steering clear of the stodgy enterprise-focused interface of its previous phone operating system. One thing is for sure, Windows Phone 7 looks very little like Windows Mobile 6.5: