Kickstarted: Run On Sentence Community Support Music
The project: Run On Sentence Community Supported Music
Who's behind the project? Dustin Hamman, the man behind Run On Sentence
Why does he want your money? Hamman is expanding a project he started last year—a subscription style service where you give a small or large amount of money to Hamman and he gives you a new song every month. As he says on the Kickstarter page, he's borrowing the model of Community Supported Agriculture where you pay some money to a farm and get a box of fresh produce every week/month.
What is he offering in return? At the bare minimum, you receive a new song in your e-mail inbox every month. But the more you donate, the more you get—from experimental sound recordings, copies of previous Run On Sentence albums, a recording of a cover song of your choice, or a private concert in your home.
Will he be fully funded? As of this writing, he was close to $152 away from his goal with over two weeks to go. There's no way he doesn't meet or exceed that threshold.
Our final assessment: I'm surprised more musicians aren't going this route. The traditional models of writing and recording a full album are slowly falling by the wayside thanks to the short attention spans of the modern consumer and our iPod driven listening habits. So, give the people your songs in little chunks and let them chew on it for a month. If they love it that much, they'll be hungry for more and start seeking out your other work or come see you play live. And for longtime Run On Sentence fans, it's a surefire way to make sure Hamman is doing what he does best: writing and recording amazing music.
