March 29th, 2012 | by NILINA MASON-CAMPBELL Music | Posted In: Cut of the Day

Cut of the Day (Throwback Edition): The Blow, "Hey Boy"

     
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Two weeks ago I was in Paris to cover Paris Fashion Week. A big part of each runway show is the music and at show after show in the City of Light—after crowds were led in, but before the models took to the catwalk—a familiar voice and beat haunted the venues. It's always nice to get a musical blast from the past. Sometimes it comes from my itunes continuing to play after I've fallen asleep and then a wake up to a section of my music library that has long been dormant, but feels so good to hear again. Other times it takes a trip to Paris…


So what did I hear before so many of the shows I went to see and photograph? The hand-clap-infused, kiss-off ditty "Hey Boy" by the Blow. It's been so long since we've heard new music from the Blow and sometimes it's nice to remember the days when Miss Khaela Maricich and YACHT's Jona Bechtolt collaborated together to create such gems of electronic pop. The reminder was so nice. It has been a while since the song invaded by airwaves stateside, though when it initially came out on Poor Aim: Love Songs, it was about all I could gobble up.

But it was so bizarre to hear it in Paris! And while I've covered fashion week in New York and found it rather down-to-earth for the fashion realm, Paris Fashion Week has nothing home-made, indie-sphere and down-to-earth about it. As soon as the lights would go up at both the Paul and Joe show and at the Elie Saab show, a heaving thumping beat and bass would overtake the sound-system, guiding towering models down the catwalk and sounding miles away from Maricich's croon. I think it owed in part to the same DJ programming the music at multiple shows. Said DJ must have more control of the pre-show music and can play whatever fits their own tastes. And said DJ must be a fan.

 

 
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