Overheard last night at a prohibition-themed Southeast Portland bar:

"Ugh, like, I don't even know anyone who reads the Wall Street Journal."

This is why:

Rarely has the sentiment been stated so bluntly. This latest over-the-top travel piece ran in the WSJ's "concierge" column.

"You don't have to be a microbrew-obsessed, flannel-clad cyclist to enjoy" Portland, the sub-headline reads.

Indeed not! There's big money guaranteed for the first prohibition-themed Portland bar to open a humidor, hire valets, install a velvet rope and jack up prices 300 percent.