Another year. Another Super Bowl. Another Wieden+Kennedy ad earns national attention – this time from people furious that Coca-Cola would acknowledge this nation’s immigrant roots by singing “America the Beautiful” in multiple languages.
But what's not being much mentioned is that the ad is the latest from Wieden+Kennedy, the famed Portland advertising agency that's made a brand out of grandiose imagery with a political subtext.
The agency won praise from Democrats and complaints from some Republicans with its 2012 Super Bowl ad “It’s Halftime in America," which starred a gruff Clint Eastwood singing a Portland poet's praises for the nation's work ethic in a Chrysler ad about the comeback of Detroit.