really
In an event that is stunning in its sensibleness, underwear manufacturer Wacoal is partnering with Macy's to host Fi(GH)t for the Cure.
For every woman who participates, Wacoal will donate $2 to the Susan G. Komen Foundation for the Cure, a breast cancer foundation.
Keeping tabs on your boob size goes hand-in-hand (ha! Sorry...) with keeping up on your monthly self-examinations.