April 24th, 2009 | by Adrienne So News | Posted In: CLEAN UP, CLEAN UP, Politics, Environment

Where Kelly Slater Goes, We Follow: Kiehl's and Waterkeeper Alliance Partnership

     
Tags: Outdoors
It's always a dubious enterprise when marketers join forces with environmentalists. It seems kind of deceptive. Being a responsible consumer doesn't mean "buying lots of stuff from people who will donate money." It means: Buying less stuff. Preferably, none at all.

Still. If you're going to buy high-end body lotion anyway, you might as well buy it from a company who is going to donate the proceeds to conservation efforts. Particularly if that company (Kiehl's since 1851) has the foresight to enlist world-class surfer, buddy of Eddie Vedder, and total hottie Kelly Slater in their latest project, Kiehl's Gives Back.x

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I will follow him, follow him wherever he may go.

Four stars have lent their cred towards this project: Adrian Grenier, he of Entourage fame, singer Erykah Badu, Kelly Slater, and some hotshot kids from the Parsons School of Design. Each star has their own label (Slater's is, of course, him riding a killer wave) on a bottle of one of Kiehl's Limited Edition Superbly Restorative Argan Lotion. 100% of the profits from the sale of these lotions goes towards the Waterkeeper Alliance.

According to Wikipedia, argan is some kind of nut from Morocco. Honestly, designer lotions are beyond my understanding. There is no chapped elbow that Vaseline cannot handle. But the fact that Kiehl's is donating 100%, not 5%, or 0.25%, to Waterkeeper Alliance is pretty cool. Kate Ross from Willamette Riverkeeper was at Kiehl's for the Earth Day party, with information on upcoming Riverkeeper events.

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So, if you're the kind of person that enjoys slathering nut oil all over yourself, and you have $55 burning a hole in your pocket, you might want to consider stopping by Kiehl's (712 NW 23rd) and check out the Superbly Restorative Argan Body Lotion. At the very least, you should be able to take a picture of yourself with Kelly. They should consider selling those, instead.
 
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