Portland's coffee king is invading New York itself, and the Big Apple doesn't mind.
New York Magazine
Duane Sorenson's Stumptown Coffee
Enough of the Pacific Northwest believes in Sorenson's message (which includes fair trade, of course) that he now has five cafés, two café-roasteries, and one stand-alone roastery in the region. But when you're a believer, you want to spread the message, preferably to the largest and most visible market. So eleven months ago, Sorenson loaded up a U-Haul and drove to Brooklyn. He found an apartment in Carroll Gardens and began laying the groundwork for converting New York from its generally tragic coffee habits. “This town is ridiculous,” he says. “Make a good cup of coffee for your neighbor, fuck!” Sorenson has now built a roastery in Red Hook with a tentative opening date of May 15. He's opened Café Pedlar in Cobble Hill with the owners of Frankies Spuntino. And the first New York Stumptown café is set for this summer in the lobby of the new, very groovy Ace Hotel (also a West Coast transplant) at 29th Street and Broadway.