Trailer of the Week: My Name is Bruce

Cult horror actor and adopted Oregonian Bruce Campbell currently enjoys a hearty supporting role on the USA Network's Miami-based spy drama Burn Notice . An institution unto himself, the square-jawed star of the Evil Dead movies occasionally tours the country with a personal project, gleefully ridiculing his sell-out crowds. Some may remember the endless line at Portland's Hollywood Theatre when Bruce premiered Bubba Ho-Tep , in which he played a geriatric Elvis Presley defending his nursing home against an evil mummy. He returns to Portland Dec. 13-14 to unveil My Name is Bruce , a film produced by Dark Horse Comics publisher Mike Richardson, directed by Bruce Campbell, shot near Bruce Campbell's southern Oregon home, and starring Bruce Campbell as...Bruce Campbell.
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Apparently, Bruce prefers playing Bruce to playing Elvis. A sequel titled My Name is Still Bruce is currently in the works, while Campbell has dropped out of the Bubba Ho-Tep sequel, Bubba Nosferatu . Paul Giamatti, who will play Elvis's manager Colonel Parker in that film, has told Ain't It Cool News that Bruce will likely be replaced by Ron Perlman (the Hollywood incarnation of Dark Horse's Hellboy ).
My Name is Bruce is rated R and premieres in Portland Dec. 13-14.
[Image of Bruce Campbell advertising Old Spice]