On Aug. 2, Bettie Ford Lounge closed her doors to Portland's aspirant VIPs and overaged dancefloor grinders for the last time. The “part intimate, part sexy nightclub” spot (as described on Bettie's website
) is closing forever so former investment banker Cameron Carr can team up with Bettie Ford founder Tyler Williams to construct what they are calling Portland's first “ultra sports lounge.”
According to Frank Bocchetti, the project's general contractor, the lounge will be called “The Agency”
and is slated to open at the end of September. Located at 1930 W Burnside St., right next to PGE Park
at the new Civic complex, the venue is expected to capitalize on fun lovin' minor-league sports fans as well as luring cash from out of town lushes.
Bocchetti, a fiftysomething veteran of top Portland and Seattle night venues like Portland's Pinocchio
, says the establishment is modeled after ultra lounges in Las Vegas. Gaming facilities will be offered throughout the venue's two floors, which will sport 15 television chandeliers and 48 plasma televisions equipped with gaming consoles capable of allowing gamblers to compete with international contenders.
And the Agency's $2 million dollar tab covers more than the bar's flat screens. “The lighting,” Bocchetti says, “cost $200,000, and there will also be private suites and an upstairs family dining room.”
When asked why the establishment is being called “ultra” Bocchetti gave a one-worder response: “Plush.”