The second annual Nicolle Shops Portland Party
was enough fun and glam to make anyone forget it was a Wednesday night.
Sort of a semi-annual sale meets Fashion Week, here's WW's
non-fashionista recap straight from the Wonder Ballroom.
Led by bubbly local tv and radio personality Nicolle Camarata
(Fox 12's Better
and 105.1 Nelson and Terry Show
) the several hour long event featured a "mini-mall" of her ‘Top Ten' favorite local business.
The whole thing was done the only way Camarata knows how—fabulously and kind of freaky in her own self-effacing way.
The night kicked off with a bloopers reel of Camarata's interview catastrophes from Better
, and then followed with a very small awards show. She honored Jami Curl
of Saint Cupcake
for ‘Best Television Interview,' Daria, Mitch and Ted
of 105.1 The Buzz
for the ‘Best Promotion' of Portland, and Willamette Week's
very own Byron Beck
for ‘Portland Progress' (whatever that means).
A portion of the sales went to the Oregon Chapter of the Multiple Sclerosis society.
“I'm tired of just telling people to buy stuff, but I'm doing good tonight!” Camarata told her guests. Her Top Ten included clothing boutiques, as well as Saint Cupcake. VIP guests received a pink swag bag packed with gift cards and discounts—including six free dot-sized cupcakes at the cupcake bakery. (Score!)
UnderU4Men got the audience out of their seats so to speak (the audience was overwhelmingly middle-aged women) as male "models" stripped off a second layer of underwear and tossed their tighties to the audience. The actual fashion show featured a mish-mash Camarata's favorite local boutiques—UnderU4Men
, Lily Atelier
, Amai Unmei
, Oh Baby!
, Soho Boutique
, Cave Clothing
and Blush Premier
Some of the night's models included patrons who donated up to $,2000 to MS so they could strut their catwalk stuff.
After the show Throwback Suburbia
played some of their latest songs from their new album “Four Play” while guests mingled around the stalls and eyed the three-foot-tall high heel ice sculptures.
Our overall review: fun, silly, weird and a lot better than staying at home.