KGW sent out a press release yesterday announcing a "historic press conference
" at their studio this morning.
It was pretty mysterious
, promising only "an announcement of a historic addition to KGW's News Gathering Operation."
Anticipation, as you can imagine, was pretty high
as we all gathered on a set at the news station. KGW president and general manager DJ Wilson welcomed us, and then dropped the bomb
via a shiver-inducing video:
The station has decided to go "full-power
" HD, meaning that, starting January 21st, all of their news and local programming will be in the High Definition format
. KGW is the first Portland station to make the move (fewer than 60 have done it in the country), which station officials say is costing about $3.5 million
and will require 500 new pieces of equipment and thousands of miles of new wiring.
The station is building a whole new set
for its newscasts to accommodate the new format as well. More importantly, according to news director Rod Gramer, KGW is bringing in a specialist from Fort Worth to help anchors and reporters with their "on-air look
." Apparently the HD format and cameras are "very unforgiving," and makeup for the telecasts is a whole new ballgame
The station put together a little montage
for us to watch of some of the new, brightly colored, extremely high-resolution footage they'd taken in HD. Let's check it out, after its been videotaped with a small digital camera and compressed for the web (What's going on in the last shot?):
So how will our lives be better
with KGW broadcasting its news in HD? Gramer offered this (mildly inappropriate) example: "You can imagine how brilliant and bold the coverage would be for these tragic floods
we're having in the state right now."