Alex Clare, Rags & Ribbons
8:30 pm., Thursday April 25 | Sold out.
[DUB BROWSER] It’s been a little more than a year since Alex Clare left the music business to work as a real estate agent. Dropped by his label after sales of 2011 debut, The Lateness of the Hour
, barely cracked four digits, he hadn’t much choice before the Internet Explorer 9 marketing team wed the potential of Clare’s slow-loading electro-soul anthem “Too Close” to its passion for hyper-saturated television advertising. Worse careers have been born aloft by impeccable timing, and Clare, who landed Amy Winehouse/Major Lazer as girlfriend/producers just prior to their star turns, has exploited his serendipitous talents for long enough to realize whatever platinum Microsoft spun had less to do with any singer-songwriterly powers than a burgeoning public appetite for dubstep rendered comfortable and fundamentally non-threatening. Still, rather than hiring a domesticized Diplo dupe to bridge MOR and EDM on these haymaking tours, Clare’s been power-emoting above instrumental funk to crowds unsure why they’re unsatisfied and dimly upset that he’s ignored the most important parts of selling vocals to the insta-fan base won from sheer familiarity: placation.
128 NE Russell St.