Cloud Cult, JBM
3017 SE Milwaukie Ave.
[A FIERCE, GREEN ARCADE FIRE] According to its website, all Cloud Cult products are recycled and post-consumer, which seems a bit harsh. However familiar the source material seeding Cult leader Craig Minowa's baroque indie pop, there's a singular sensibility stringing together the Midwestern octet's Neon Bible-belters with cottage-industrial detritus. While a scarily devoted fan base might praise the eco-warriors’ disdain for commercialism, the biggest surprise of that Esurance ad from 2010 was how naturally a typical Cloud Cult track fit a Super Bowl commercial: The band is art rock only insofar as its members paint canvases during gigs. In most every way, the thoughtful attention to environmental principles reflects a similarly painstaking and idiosyncratic approach to music—the inventive, expansive songcraft of just-released ninth album Love took two years' gestation before recording began in Minowa's geothermally powered farm-studio. At every turn, however, the eager surrender to shithead platitudes of empty positivity lets down the cause. Even the lightest of carbon footprints doesn't excuse so shallow a lyrical vision.
Where: Aladdin Theater
Address: 3017 SE Milwaukie Ave.