Alta Bike Share, Now Based In New York City, Changes Its Name to Motivate

New brand helps distance the firm from its Portland past


New town, new name: Alta Bike Share, bailed out by a New York City equity firm, has changed its name to Motivate. "I think it represents action, I think it represents energy, I think it's reflective of movement," CEO Jay Walder told the Associated Press.Walder was part of an October buyout of the Portland company, which manages bicycle-sharing systems in various cities worldwide. New York-based investment ...   More
Thursday, January 15, 2015 AARON MESH

Portland's Alta Bike Share Faces Mounting Criticism for "Disengaged" Handling of NYC's Program

UPDATE: Novick says he wants to talk to New York officials


Last summer, the future looked balmy for Portland company Alta Bicycle Share.The launch of its New York City system, Citi Bikes, was met with national acclaim—even the naysayers were coming off as benighted cranks. It had contracts to run bike-share programs in nine cities. And in its hometown, the Portland Bureau of Transportation was planning to ask for city loans to kickstart the service until ...   More
Wednesday, March 26, 2014 AARON MESH

Alta Bike Share's Canadian Partner is "Imminently Insolvent"


Wondering why Portland Bike Share still hasn't announced a launch date? Blame Canada.As local vendor Alta Bike Share struggles to find private sponsors to launch the city's bike-sharing program next year, the Portland Bureau of Transportation is mulling a plan to loan as much as $4.6 million in operating costs to Alta. But a report out of Vancouver, B.C. says that city is rethinking its $6 million ...   More
Thursday, November 14, 2013 AARON MESH

The Big Bike Bailout

Records show the city may spend millions to finance Portland’s Bike Share—and leave out many neighborhoods.

News Stories
When the Portland City Council accepted a $2 million federal grant to start a bike-share program in 2011, it did so on one condition: No city money would help pay for it. Instead, the council    More
Wednesday, August 14, 2013 AARON MESH

Alta Gets Bike Stolen During First Day Operating in New York

Users Also Complain of Delays


New York City's Citi Bike program launched yesterday, and one of the $825 rental bikes was stolen only minutes after arriving in the city.The program is being run by Portland contractor Alta Bicycle Share and is another in a long stream of delays the company has had in trying to run programs in New York City, Washington D.C., Portland and other U.S. cities.Here's what the New York Post had to ...   More
Tuesday, May 28, 2013 ANDREA DAMEWOOD

Portland Picks Alta to Operate Bike-Share Program

Portland Ranked #1 for Number of Bicycle Commuters

Portland has picked a local bicycle-share company to run the city's long-awaited revamp of a public bike-rental program, even though the company has struggled to deliver a working system on time in other cities.The Portland Bureau of Transportation today announced its choice of Alta Bicycle Share as its vendor finalist, with six months left until the city bike-share program is scheduled to debut.“Alta ...   More
Friday, September 28, 2012 AARON MESH

Bike-Share Snare

Why Portland’s long-awaited bicycle-rental program still doesn’t have a contractor.

News Stories
Software problems have delayed a Portland company’s bike-sharing programs in two of the nation’s largest cities and may threaten a...   More
Wednesday, August 29, 2012 SAM STITES


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