Wieden+Kennedy Got the Nike Slogan from Gary Gilmore?


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He coined Nike's best slogan. Then he immediately died. In a preview of the advertising documentary Art & Copy," the New York Times revealed Wednesday that Portland ad agency Wieden+Kennedy borrowed its Nike motto "Just Do It" from somebody who wouldn't need it back: Gary Gilmore. Mr. Gilmore, the notorious spree-killer, uttered the words “Let's do it” just before a firing squad ...   More
 
Friday, August 21, 2009 AARON MESH

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