Alta Bike Share, Now Based In New York City, Changes Its Name to Motivate

New brand helps distance the firm from its Portland past

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News
New town, new name: Alta Bike Share, bailed out by a New York City equity firm, has changed its name to Motivate. "I think it represents action, I think it represents energy, I think it's reflective of movement," CEO Jay Walder told the Associated Press.Walder was part of an October buyout of the Portland company, which manages bicycle-sharing systems in various cities worldwide. New York-based investment ...   More
 
Thursday, January 15, 2015 AARON MESH

Alta Bike Share's Canadian Partner is "Imminently Insolvent"

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News
Wondering why Portland Bike Share still hasn't announced a launch date? Blame Canada.As local vendor Alta Bike Share struggles to find private sponsors to launch the city's bike-sharing program next year, the Portland Bureau of Transportation is mulling a plan to loan as much as $4.6 million in operating costs to Alta. But a report out of Vancouver, B.C. says that city is rethinking its $6 million ...   More
 
Thursday, November 14, 2013 AARON MESH

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