Would You Swap Your Car for a Beer Bike?


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“Congratulations, you just saved a fortune on your car insurance by switching to Shimano.” That's the unofficial catchphrase of the New Belgium Brewing Company's Car-for-Bike Swapper , an ongoing effort to convince YOU that you'd be better off on two wheels. How does it work? Well, when the Tour de Fat—New Belgium's annual traveling circus of bicycle mayhem and beer—rolls ...   More
 
Wednesday, July 28, 2010 Caitlin Giddings

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