With “The Iconist,” Author Jamie Mustard Believes He’s Solved the Riddle of Artistic Success

Bands drop thousands of dollars on publicity campaigns in hopes of getting picked up by blogs. Writers go to countless seminars and networking events, desperate for a publishing deal. But according to Jamie Mustard, standing out in today’s hypersaturated media landscape isn’t a question of independent wealth or industry connections—it’s a matter of appealing to humans’ primal instincts.