701 E Burnside St., 946-8151,
burnsidebrewco.com. 3-10 pm Monday-Tuesday, 3 pm-midnight Wednesday-Thursday, noon-midnight Friday-Saturday, noon-10 pm Sunday.

If you want to sell a lot of bottled beer, the saying goes, you put a dog on the label or give your brew a funny name. While Burnside Brewing's standbys get the simplest of monikers—it doesn't get any more basic than Burnside IPA and Stock Ale—the brewpub also shows a particular affinity for quirky one-offs like the sweet, boozy It Makes Reindeer Fly and the Die Hard-inspired Yippee-Kai IPA Mother-cluster. (An Indian-inspired beer originally named for Hindu goddess Kali-Ma is now known as International Incident and is better not spoken of, though the brewery apparently escaped controversy on Nuggets With Attitude and Almond Joy Porter.) Fortunately, the creativity doesn't end with the names. Brewmaster Jason McAdam is known for an easy-sippin' Lime Kolsch along the lines of Bud Light Lime, and a smooth oatmeal pale ale that uses locally rolled oats. You might be surprised how much you like Sweet Heat, a wheat beer with apricots and Scotch bonnet peppers, even behind a dogless label. PENELOPE BASS.

DRINK THIS: Thundarr the Bavarian, a German wheat ale with a kick at 7.4-percent ABV.