Candis Hertz and Madison Castellanos always aspired to be their own bosses. Veganism helped make it happen.
The founders of plant-based meal-prep service Biig Gal Energy both grew up in rural Oregon, where a well-rounded meal always included an animal product. “Soon after leaving the dairy town I grew up in,” says Hertz, 30, “I realized that everything I learned was bullshit.” She’s been vegan ever since, and vocal about how the meat and dairy industries “contribute to the things that most of us don’t believe in,” the “us” being socially savvy millennials.
The pair’s friendship began with vegan education, when they met by chance in a neighborhood carpool. “Both of our plans fell through,” recalls Hertz. “So we went to a pumpkin patch, smoked a lot of weed, and Madison tried her first vegan burger.”
“Which was fucking delicious,” adds Castellanos, 23, “and I’ve never looked back.”
A fast friendship gave rise, in 2019, to Biig Gal Energy. Hertz and Castellanos bet that if they could make eating vegan both look and taste better, their peers would see what they see. The duo preps and delivers 100 meals a week on average, with a rotating menu composed of personal favorites and stoned inventions promoted through their vibrant Instagram page—a wild explosion of ’90s color schemes, memes and photos of the pair in matching gym outfits.
And now, they have their own branded product: Moss Sauce, a wild-crafted Irish sea moss gel you can eat, blend into a smoothie, or use as a moisturizer at night.
A sort of super plant containing “92 of the 102 minerals in the body,” sea moss has emerged as the wellness ingredient á la mode, and Hertz and Castellanos swear by its effects. When they noticed no one was making it locally, the entrepreneurial wheels started turning. Two weeks and one bulk order of dried sea moss later, the first doodle-laden jars of Moss Sauce were ready for order. They sold 150 in the first month.
“This is what BGE is about,” says Hertz. “Putting our motivation to grow our business into action in a way that helps others and the planet.”
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