March 1st, 2010 5:33 pm | by HANK STERN News | Posted In: CLEAN UP, Sports, Schools

Olympics End. Marketing Begins.


Now that the Winter Olympics have concluded, let the capitalism begin. Here's one enterprising effort by a Portland-based business to capitalize on a couple Olympic stars — Chinese gold medal figure skaters Zhao Hongbo and Shen Xue. The social networking site English Baby (and content director Jason Simms, a former WW freelancer) filmed this video in Vancouver with the two Olympians as part of its business to help people learn conversational English. In this video, the gold medalists help to explain the meaning of "head over heels" in love:


And in this one they explore the difference between a "lift" in skating and "getting a lift":


Now if only they could explain biathlon and curling ...
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