If you caught last weekend's Civil War basketball game, you saw a hilarious campaign spot for U.S. Senate candidate Steve Novick called "A Beer With Steve Novick," which highlighted Novick's hook-hand and its less-than-obvious benefits. The ad is blowing up (and rightfully so). It's "gone viral" on the web, boasting more than 60,000 views on YouTube, even landing the Democratic Novick on Fox News (!).

Now the video has completed the next step towards Internet canonization: It's been parodied. By me and my friends. I'm pleased to present the Internet debut of a Willamette Week original: "A Beer With Sleeve Nohooke":

[vimeo 665682]
Directed by: dalas verdugo; innocent bystander: Alex Schmidt

And here's the original ad, for reference:
[youtube N2UesvrH-cs]