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January 14th, 2009 BETH SLOVIC | News
 

City Of Thorns

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ALL DUCT UP: Commissioner Randy Leonard, who fought the Rose Festival Parade tradition of reserving spaces with duct tape, now wants to save this space for the Rose Festival organization.

City commissioners are prepared to lease a prime piece of waterfront real estate for $1 a year to the Portland Rose Festival, an organization that owes taxpayers $98,000.

And the proposed deal comes just as those elected officials are asking city agencies to seek new revenue sources and slash their budgets by 2.5 to 5 percent.

As of January, the 102-year-old Rose Festival owed the city almost half of what Portland charged the nonprofit group last year for police services, parade permits and the use of both Portland International Raceway and Waterfront Park.

Yet the council wants to lease McCall’s Waterfront Cafe, a 4,000-square foot restaurant and bar with an expansive patio overlooking the Willamette River, for $1 a year to the Rose Festival.

Designed in the 1940s as a visitors’ center by noted Pacific Northwest architect John Yeon, the city-owned building is supposed to serve the public’s interest. Just what that means has been at the heart of a four-year search to fill the vacant cafe, a building of local historical significance, tucked inside what’s known as the “Willamette Greenway,” a public park.

“It should be a magnet instead of an embarrassment,” says Dan Yates, president of the nearby Portland Spirit river cruises. “If it had some proper management, it could be a revenue-generator for the city.”

Mayor Sam Adams and Commissioners Randy Leonard, Nick Fish and Dan Saltzman all support the proposed deal with the Rose Festival. Newly sworn-in Commissioner Amanda Fritz has no opinion yet.

The decision to forgo making money off McCall’s represents a sharp turn away from the city’s longstanding plans for the space.

In September 2005, the city put out a request for proposals hoping to find businesses that wanted to operate some sort of eatery. In addition to paying rent, the ideal business would give a cut of its profits to the city, according to the proposals request.

Among those interested were Bike Republic, a private company that wanted to provide food and bicycle services on the waterfront, and Museum of the City, a nonprofit group that wanted to create a Portland tribute. Bike Republic proposed spending $1,000 a month on rent.

More recently Derek Hanna, a wealthy Portland businessman, proposed renting the space to promote his SMART Tower, a futuristic skyscraper combining a restaurant, wind turbines and a parking garage. He wanted to pay Portland $150, 000 for at least three years.

But the request for proposals was officially canceled. On Jan. 12, Leonard met with Jeff Curtis, the Rose Festival’s executive director.

Curtis says McCall’s historic nature as well as its location next to the Rose Festival’s summer stomping grounds make the building a perfect place for the festival. The timing is also right, he says, since the Rose Festival is looking to sell its current headquarters on Southwest Hood Avenue, a building the group bought in 2001 for almost $900,000.

“The festival has helped the city for 102 years,” Curtis says, citing a 2002 study commissioned by the group that puts its annual contribution to area businesses at $60 million to $70 million. “I would suggest this is a wise decision for the city.”

Leonard says he’s asking for concessions from the Rose Festival in exchange for the $1-a-year rent. And while Leonard offered no specifics, he did say he wants the Rose Festival to “freshen up” its image to appeal to Portland’s “funky class.” (Even though Fish is Portland’s new Parks Bureau chief, the mayor made Leonard the point man on this issue.)

“It is the Eiffel Tower of Portland,” Leonard says of the Rose Festival. “It is the thing that makes Portland stand out. It is as integral as the St. Johns Bridge.” Losing it, Leonard says, “would be like losing Mount Hood.”

But Bike Republic’s Ken Nichols isn’t so sure. “My proposal was a better option for the people of Portland,” Nichols says. “I’d like to see the park used for something other than festivals.”


FACT: The site converted from a visitors’ center to city offices in 1965 and to a restaurant in 1988. McCall’s closed in 2005.
 
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01.14.2009 at 12:47 Reply
I'm not sure if recent residents of Portland remember that the Rose Festival was largely responsible for creating Tom McCall Waterfront Park. It may bother some that there are festivals held there, but doesn't it seem the Rose Festival deserves to use what they helped give this city for a few days each year? And are the only benefits that matter to Portland all about money? Historical significance should count, too. The Rose Festival makes my family happy, and that's good enough for me!

 

01.14.2009 at 07:44 Reply
On Randy Leonard's comment:

 

01.15.2009 at 12:03 Reply
Beth missed a few points. Bike Republic's proposal was to provide amenities for both festival goers and the people who live and work downtown year round. I like most of what festivals bring to town. We were prepared to spend over $250,000 to improve the site.

In 1949 John Yeon - a conservationist, naturalist and architect of the

building- proposed a landscape plan that highlighted native plants. Mr.

Yeon was a forerunner to the current environmental ethic many Portlanders

espouse today. His proposal was met with criticism from local leaders who

demanded that a rose garden be constructed at the visitor information

center. The ROSES won that battle.

Our development goals were to attract non-vehicular traffic to the site,

restore elements of John Yeon's 1949 design, and demonstrate green

building technologies, such as photovoltaic power, stormwater management,

and recycled and reused building materials. Major additions to the site

included:

1. New interior floors to match the 3' x 3' grid installed by John Yeon

2. New bar and other renovations to cafe

3. New structure in courtyard for bike repair and parking.

4. Expanded use of kiosk for bike rental

5. Photovoltaic power and monitoring system, likely funded by an

interested 3rd party

5. Long term bike parking for 20 bikes, and short term bike parking for

40 bikes.

The program at the site was bike rental, bike repair/seasonal retail, and

cafe.

Our proposal activates the site 10 months of the year, and provides an

attraction and oasis for the people of Portland that live and work near

the river.

 

01.15.2009 at 05:23 Reply

 

01.23.2009 at 11:05 Reply
Leonard says he

 

 
 

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