Reference ID: 06CAIRO73    

Created: 2006-01-04 14:30    

Released: 2011-08-30 01:44    

Classification: UNCLASSIFIED    

Origin: Embassy Cairo

                 


This record is a partial extract of the original cable. The full text of the original cable is not available.


041430Z Jan 06


UNCLAS CAIRO 000073

 

SIPDIS

 

FOR IIP/T/ES (DURANT), IIP/G/NEA-SA (SCOTT), NEA/PPD

AND NEA/ELA

 

E.O. 12958: NA

TAGS: KPAO OEXC OIIP EG

SUBJECT: American Business Leadership Trainers Reach

Out to Women Entrepreneurs

 

REF: A) STATE 83422 B) 2004 STATE 261067

 

¶1.  SUMMARY:  American business leadership trainers Kay

Westerfield and Kathy Holland captivated audiences of

Egyptian women entrepreneurs and other business people

in workshops Dec. 8-15.  The programs reached everyone

from veteran businesswomen in Cairo and Alexandria to

aspiring Minya entrepreneurs who could not read or

write but who were anxious to develop their micro-

enterprises.  END SUMMARY.

 

¶2.  Following paragraphs are formatted per reftels.

 

¶A. NAME OF SPEAKER AND DATE OF PROGRAM: Kay

Westerfield, Business Programs Coordinator at the

University of Oregon's American English Institute; and

Kathy Holland, who operates the business advisory firm

LongSherpa Design.  Holland is former Divisional Head

of New Products and Markets at Nike.  The workshops

were held Dec. 8-15.

 

¶B.  SUMMARY OF TOPICS/VENUES/AUDIENCES: Topics included

"Leadership Tools for Professional Communication" and

"Entrepreneurship: Building Your Future." The 80

participants included grantees and organizations

participating in micro-finance programs financed by the

Ambassador's Self-Help Program and USAID microfinance

programs, as well as other contacts of the Embassy,

USAID, and American Center Alexandria.  The workshops

were held in the Embassy Information Resource Center,

American Center, and at the Minya offices of the NGO

"Better Life Association." Six USAID grantees from the

city of Assiut Business Association traveled to Minya

to participate.  In Alexandria, participants

represented 18 NGOs active in volunteer work.

 

¶C. EFFECTIVENESS OF THE SPEAKER:  Westerfield and

Holland have extensive professional experience and

training abilities, but the key skills they

demonstrated in these workshops were the patience,

flexibility, enthusiasm, and good humor necessary to

engage participants with widely varying skills and

interests.  Also key to the success of the program was

the Egyptian translator, Rabab Zeineldin, who shared

their enthusiasm for the subject and worked as a

seamless part of the team.  She translated their oral

presentations as well as written material, which was

also later used in Manama.

 

¶D. QUALITY OF IIP SUPPORT: Excellent.

 

¶E. IMMEDIATE RESULTS: It was clear from the

participants' feedback after the workshops that

Westerfield and Holland reached the minds and hearts of

elite and non-elite alike, demonstrating a very

positive side of America.  They not only imparted

useful business skills, they were able to help

strengthen bonds between American and Egyptian people

on personal and professional levels.  Many participants

requested follow-on training.  We recommend them for

future workshops in the region on entrepreneurship and

leadership skills for a mixed group of men and women.

We hope to expand their next visit to workshops in

other governorates.

 

¶F.  PRESS PLACEMENT:  The local Minya television

station participated in the workshop and filmed

interviews afterward with participants and Embassy

representatives.  The Embassy did not have an

opportunity to see the broadcast of the story.  News

bulletins on Alexandria television broadcast excerpts

of the workshop.  The Alexandria TV English program "In

Focus" is scheduled to broadcast interviews with

Westerfield and Holland on January 3, 2006.

 

 

RICCIARDONE