Sounds like: An undergrad exercise in hip-hop compiled by a fitfully charming lass of compelling backstory and rather more friends than ideas.
For fans of: Keening swag; viral kitsch; rap music for reasons beyond beats, rhymes or flow.
Latest release: Somethin’ ’Bout Kreay pushes her wispy larynx and artlessly arrhythmic delivery through the genres of the moment for an effect less eclectic or dilettantish than desperate.
Why you care: Live by the meme, die by the meme.
But chortling over Kreayshawn’s plummet from princess of the
Interwebs—following 2011’s infectious paean to individualist fashion,
“Gucci Gucci,” which spawned more than 30 million YouTube hits—to
cautionary tale after her major-label debut moved fewer than 5,000 units
in its first week ignores the larger point. Columbia Records never
should have offered a reported seven-figure advance to an artist whose
primary talent is music-video direction. Kreayshawn isn’t Ke$ha, a
pop-culture puppeteer with a fully realized public persona and
power-pointed career progression. She’s just a kid, really, one given a
camcorder at an early age midst bohemian upbringing, and her flourish of
indie-girl élan happened to coincide with the insta-mythmaking
mechanisms of social media. The album will serve as an especially
ill-conceived memento of one crazy summer of her 22nd year, but for all
the worries of our embarrassments lingering forever in virtual ubiquity,
the truth seems to be that almost every miscue shall soon be washed
away within the coming flood of self-expression.