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Home · Articles · News · News · Looking up
April 18th, 2007 Paul Gerald | News
 

Looking up

What's new this soccer season? Better video, a buttoned-down army, a "Beckham Factor" and oh yeah, maybe a better team.

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HEADS UP: This year's Timbers look to improve when their season opens April 21 at PGE Park.
IMAGE: chrisryanphoto.com
When he took over as coach and general manager of the Portland Timbers in September, Gavin Wilkinson inherited a franchise in chaos.

After a 2006 season with only seven wins in 28 games and three shutout losses at the finish, first-year coach and general manager Chris Agnello had suddenly resigned. Attendance was stuck at 5,575 per game, about the same as the previous season. And a simmering dispute with the fan group known as the Timbers Army was approaching boil.

So for its third coach in three seasons, the minor-league franchise turned to Wilkinson, a six-year Timbers player and coach who calls himself "the one consistency" since the team's rebirth in 2001. With the Timbers' season-opener in the 12-team United Soccer League First Division Saturday, April 21, at PGE Park against Puerto Rico, the players say they have bought into Wilkinson's rebuilding plan.

"Things are going to be way different from how [Agnello] ran it," says midfielder and Beaverton native Andrew Gregor. "Everything's organized, planned out and disciplined. It's a good environment right now, which has made things a lot different from last year."

Midfielder Tom Poltl agrees. "It's night and day as far as organization and competitiveness," he says. "Gavin has everyone on the same page. Last year it didn't seem like guys were competing for spots, or like you had to compete for spots."

At the park, fans will notice two major changes. One is a 13-by-26-foot video replay screen at the field's south end. Acknowledging that the money could have been spent replacing the stadium's aging field, Wilkinson says there's a plan for that, and besides, "We're in the entertainment business. The field has passed all the testing requirements."

The other difference is the Portland Timbers Official Supporters Club. With its official ties to the team, code of conduct, team-approved songs, dues and regular meetings, Wilkinson says it's an organized, family-friendly alternative to the large, loud and occasionally profane Timbers Army that has loyally supported the team.

"While we love the Timbers Army, we'd like to refine some of their behavior," says Wilkinson, at age 33 starting his first coaching job. "I pose that the language they're using is limiting the potential to bring in more and more kids. There are 60,000 kids playing soccer in Oregon, yet we're not getting many of them at the games."

So how will that behavior be refined? More police and security to enforce PGE Park's code of conduct, which specifically prohibits "abusive, threatening, vulgar language or gestures."

Some in the Army have bemoaned the team's attitude. The message boards at soccercityusa.com have rumbled with talk of boycotts, silent protests at games, and other reactions to PGE Park's decision to limit flagpoles to 3 feet.

Wilkinson insists the Official Supporters Club is not a "counter" to the Army but an alternative for families with kids.

Wilkinson doesn't think recent talk of Major League Soccer considering Portland for future expansion will hurt the Timbers. In fact, he believes the Timbers can almost triple their attendance to average as many as 15,000 people at PGE Park, whose capacity is just under 20,000. In part, that hope is based on the "Beckham Factor." English superstar David Beckham signed a five-year, $250 million contract to play for MLS' Los Angeles Galaxy.

Despite similar hype in years past over the import of soccer saviors (anybody remember how Pelé was going to spark a long-term attendance boom in the '70s?), Wilkinson thinks Beckham's accompanying hype can only help the sport in America beyond MLS.

"If he comes in and is successful, the hype will get bigger,'' Wilkinson says. "And with international teams, MLS may be taken more seriously, and you may get better exhibition games."

Speaking of which, the Timbers announced last week they'll play Necaxa, a league-champion team from Mexico, on May 9 at PGE Park.

Whether all of this will lead to bigger, happier crowds and a better record for the Timbers, as well as a path out of the chaos, will start to be apparent Saturday.

 
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04.18.2007 at 07:08 Reply
Thanks for the article. The team looks tough and determined. It will be a fun season to follow.

The new screen is cool but the turf is an abomination.

No team was ever successful by being "family-friendly". Can you imagine implementing "family-friendly" at the bleachers at Wrigley? Or along the glass at Joe Louis Arena? Maybe we can have the radically unfunny duo Pete and Brenda from The Fish do audio commentary.

Thing will normalize once the season starts and hopefully, if we could get any consistent coverage in this town, even increase attendance a bit. Either way, the Timbers Army will be standing and singing like we've always done.

 

04.18.2007 at 07:17 Reply
Does Gavin really think the language is an issue? And what kind of enforcement will there be? By the end of the match the whole section will be empty if they try.

Good job Gavin and F you Puckett.

 

04.18.2007 at 07:20 Reply
Dear Gavin,

There have been approximately 1,45600099991 professional soccer teams in the United States since the 1970s. Every single team has gone after the "coveted" youth soccer market. Every single team has been dissapointed (why? I dont know after the first billion tries you think you would go after a different demographic). The Timbers Army has been a part of exactly ONE of those 1,45600099991 professional soccer teams that have failed to get the youth soccer kids into the stadium. Why on earth do you think they have anything to do with this failure. Do the math. You don't choose your customers your customers choose you and right now your customers are not and will never be the 60,000 soccer kids from the burbs.

Sincerley,

A timbers fan tired of hearing the same old "we gotta get all those kids playing soccer into our stadium" strategy when the only GROWING demographic in PGE Park is the 20-30 somethings who inhabit the North End.

 

04.18.2007 at 08:07 Reply
Soccer has been marketing to kids for 30 plus years now with no result. I would love to hear how they will be successful when the success has been limited or unsuccessful in the MLS.

The TA has grown from 10 people to around 1500 on a good night. Yet they are confronted with more police, security and ridiculous restrictions about 3 feet flag poles.

They spend little or nothing on advertising and I am sure this article didn

 

04.18.2007 at 09:13 Reply
I sit with and love everything about the Timbers Army with one huge exception; some foul mouths and fingerers. I appreciate that we have curtailed to a great extent the sophmorish language and gesturing. Gavin and the team of course loves the TA too. We put them in a horrible position of having to choose sides, not because they think the youth will be their saviors as much as families and youth should be able to come and enjoy an environment free of potty heads. If we really support our team, it is not that hard to keep it civil. My respects to the TA leaders that have initiated a trend toward all-out-soccer-passion AND resonably civil.

 

 
 

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