June 28th, 2010 5:33 pm | by BEN WATERHOUSE News | Posted In: CLEAN UP, CLEAN UP

EAT: Food Carts Go Corporate

Taco Bell Truck

You see that? That's corporate America taking a thing you love, shoving it into the ravenous jaws of the marketing beast and spitting out something you feel dirty for being associated with (we have strong feelings about food carts here at WW). The Taco Bell Truck, spotted Thursday on Southeast Hawthorne Boulevard, has been driving around since last summer, handing out free tacos to the desperate and indiscriminate at events across America. It's a stealth promotion by Yum! Brands, communicating with would-be heartburn victims only via Twitter in a perverse parody of the Korean taco phenomenon.

The corporate food truck is not, I'm sad to say, unique to Taco Bell: Dairy Queen has just announced its Blizzard mobile will be handing out free "mini Blizzards" in Portland July 15-16. I'm trying very hard not to be tempted by the prospect. See the press release, after the cut.

This summer Dairy Queen has unveiled a custom-designed Blizzard mobile that has been touring the nation, and it's coming to Portland July 15 and 16! The Blizzard mobile is a high energy mobile party that will hand out free mini Blizzards and offer activities, games, music and a chance to win prizes, all while raising awareness and funds for Children's Miracle Network and celebrating the 25th birthday of the Blizzard.

The Blizzard mobile will make three stops in Portland:
July 15th – Doernbecher Children's Hospital. Times TBD (tentatively 12:00P – 2:00P).
July 15th – local Dairy Queen store voted on by Portland area Blizzard Fan Club members. Store location and times TBD (tentatively 4:00P – 6:00P).
July 16th – Portland Beaver's baseball game at PGE Park. Times TBD (tentatively 5:00P – 7:00P).
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