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We believe that the increase in Wi-Fi hot spots is a good thing—it builds awareness and it helps increase customer adoption of Wi-Fi across the board. That being said, there are some differences between other Wi-Fi services and the service Starbucks offers through T-Mobile. The T-Mobile HotSpot service at Starbucks is high speed with dedicated T-1 lines, is highly reliable and is available in more than 5,100 Starbucks stores across the U.S. Additionally, our customers have access to excellent customer service help from T-Mobile.
WWeek 2015