Tu Fawning
turning its back on the fat-cat music moguls and taking control of its own artistic destiny by launching a new artist-owned and operated label
We have all seen enough to know that many artists sacrifice creative control, even in small ways, upon deciding to work with a 3rd party. Hell, they (record labels) used to decide what song you'd play, who'd you play with and when you'd release it...and then they might not pay you! While it may not be that bad anymore, at least on the independent label level, you are still a commodity. Art will always take a backseat to the notion of moving units. But what happens when you are driving the car and you invite art to the front seat?

The time has come for us to go at it ourselves. Ladies and Gentlemen, let us proudly introduce you to Provenance Records, our artist-owned and operated record label.

Main prov·e·nance

Pronunciation: \?präv-n?n(t)s, ?prä-v?-?nän(t)s\

Function: noun

Etymology: French, from provenir to come forth, originate, from Latin provenire, from pro- forth + venire to come

Date: 1785

1 : origin, source

2 : the history of ownership of a valued object or work of art or literature of a valued object or work of art or literature

Yes, the name has meaning. We want you to know that we have chosen to know where we're coming from with our music and that we believe enough in it to put our monies where our mouths are. No attempt to appear bigger than we are, or as if we have some alternate agenda of making the label more important than the music.
Hearts On Hold