Starfucker Dun Soldout: "Holly" In New IBM Commercial
Flip on the television and what do you hear? Well, if you're not using your TiVo to skip past commercial breaks it's very likely you're going to come across IBM's new green ad campaign—featuring a snazzy edit of Starfucker's "Holly." Oh the path that the track has taken: What started out as a seemingly discarded Sexton Blake demo titled "Holly Dun" to landing on Starfucker's self-titled LP and now soundtracking a new IBM ad!
The big concern, then, is if this ad will call the band's integrity into question? I don't believe it should. Personally, I'm all for licensing and don't view what some deem as "selling out" in a negative light. Touring as a sole source of musical income is a bit shaky since there's pretty much no money in album sales anymore, so if ads mean my favorite bands can better afford a meal, then by all means they should take it. Less time spent worrying over finances equals more time for music making! Sounds like a winning situation for the band and my ears.
My first thought upon initially hearing Starfucker was that its song catalog was destined for commercials. I mean if M.I.A.'s "Galang" can provide the musical accompaniment for a car, than surely an act with the name Starfucker can too. IBM has proven that thought correct.
It's also worth mentioning the first comment on the YouTube page was asking what song is in the background. Further exposure begins. Wait—what round is this anyway? You've got the MTV PDX featurette, an appearance on the frontpage of MySpace a while back and now this. Has the band broken or is this still the beginning? Here's the commercial, and let us know what you think about Starfucker's big break.