[City Commissioner Sam Adams and staffer Jesse Beason] have been doing events at City Hall to try and get the word out that city hall is for the people, they should be able to feel like they can hang out there, know where it is, use it, etc. These events have mostly been First Thursday type deals focussing on various subcultures in Portland. So they wanted to do one reaching out to the music community and Jesse thought of the PDX Pop Now! Fest cause we're bros like that. What's awesome is that the Pop Fest, as you know, is all about reaching out to people who might not go to shows normally, and i'm sure there are a lot of people downtown who fall into that category. It's so totally symbiotic and great.