Mayoral candidate Eileen Brady paid a big bill for her television ads today—$112,500 to the Snyder Pickerill Media Group of Chicago—and also disclosed lending her campaign $40,000.
As WW reported in its print edition today, Brady has far outspent her two principal competitors, former City Commissioner Charlie Hales and State Rep. Jefferson Smith (D-East Portland). The television expenditure brought Brady's total spending to $718,000, more than one and a half times the total Hales and Smith have spent combined.
Brady's loan comes on top of $20,000 she loaned her campaign last year. There's plenty more where that came from—as WW reported last week, she and her husband, former New Seasons Market CEO Brian Rohter declared income of $10.6 million for the tax years 2008, 2009 and 2010. (Rohter donated $35,500 from a family trust into Brady's campaign as well.)
Brady's willingness to dip into her own funds means her three television ads are likely to be in heavy rotation until ballots are counted May 15.